Hotel access - Member - HOTELS & PREFERENCE

THE COMPANY

HOTELS & PREFERENCE provides marketing, sales and communications to independently owned luxury hotels and resorts in ideal locations around the world. 

The company is a network of privately owned properties with more than 120 superb hotels and resorts in 11 countries. Comprised of four- and five-star properties, HOTELS & PREFERENCE strategically selects members based on rigorous standards of excellence including fine cui-sine, golf, spa, location of property and provides them a full array of services including marketing, sales, communications and Web-based technical support.

One of fastest growing companies in France, HOTELS & PREFERENCE deliberately seeks international exposure in an effort to develop the world’s leading network of top-of-the-line resorts and hotels.

MISSION STATEMENT

To be the leading network of luxury hotels and resorts by striving to create revenue for our members when and where they need it and maximizing brand visibility at all times.

PHILOSOPHY

Luxury is defined by the end user.  The portfolio of HOTELS & PREFER-ENCE is comprised of exclusively chosen properties to meet the unique interpretations of indulgence.  Each member is selected based on their contrasting style, eclectic atmosphere and superb location, as well as their tradition to uphold excellent standards of amenities and service.

Through innovative technology, we continuously deliver visionary mar-keting and results.  Our aggressive sales efforts and strategic alliances continue to outperform our goals and exceed our membership objec-tives.  We calculate our growth to ensure our customer service remains a priority while persistently building brand awareness.

OFFICE LOCATION

Headquartered in Paris, France, HOTELS & PREFERENCE has world-wide offices in North America, Italy, Finland, Spain, UK Canada, Moscow.  The company has plans to expand with additional offices in Germany, Czech Republic, and Belgium.

CATEGORIES:   

HOTELS & PREFERENCE has developed four categories for its mem-bers, plus the distinguished Palace and Prestigious Cuisine classification. To ensure and maintain a portfolio of top ranked properties, each hotel is visited and surveyed for classification by HOTELS & PREFERENCE.

Platinum: Prestigious establishment with a remarkable standing.
Gold: Superior establishment with extraordinary atmosphere and tradi-tion.     
Silver: Elegant establishment with distinguished authenticity.
Bronze: Charming establishment full of character.
Additional Categories:   
Palace: Distinguished establishment with palace features.
Grand Cuisine: Gastronomic restaurant with a prestigious cuisine

SERVICES:

SALES:
Mice:
Over the past six years, HOTELS & PREFERENCE has developed a skilled dedicated staff to service members’ MICE needs.  There are more than 10,000 corporations utilizing the reservations system.  A Web based state of the art CRM that connects all offices worldwide in real time

Transient Leisure And Corporate Department
Strong strategic alliances, smart partnership, faithful client base, ag-gressive Web site optimization, global communication and branding; all the component to deliver year-long bookings.

Club Preference
The “Club Preference” loyalty program was developed to reward cus-tomers for frequent stays within the network.  In just three years, Club Preference has secured thousands of members who faithfully choose their accommodations in the HOTELS & PREFERENCE portfolio.  Club Preference members receive preferred services and benefits that in-crease with each visit to one of the properties. 

GDS & IDS: CODE IW
Hotels gain access to more than 550,000 travel agents worldwide through the HOTELS & PREFERENCE system which connects seam-lessly to Sabre, Worldspan, Galileo and Amadeus.  One screen man-ages rates for the Internet Distribution System, GDS and the HOTELS & PREFERENCE Web site.

The “PREFERENCE” Packet
A new approach to the standard gift certificate designed to increase a hotel’s average rate and drive more traffic through the network of prop-erties.  The “Preference” packet was created to differentiate HOTELS & PREFERENCE from the competition and allow the end user ultimate flexibility.

The “Preference” packet invites guest to choose the property of their choice as well as their amenities – spa, golf, exquisite gourmet dining. 

E-BUSINESS:
HOTELSPREFERENCE.COM
Maintained with top-of-the-line industry software, the HOTELS & PREFERENCE Web site offers full visibility and seamless integration with the company’s CRM and GDS systems.  Members receive 11 pages per property, 30 photographs, and the content is translated in 11 languages for optimal sales coverage thanks to the use of web2.O technology.

MEETINGPREFERENCE.COM
Members can promote special packages to entice group business through this Web portal designed to target and market to corporate travel decision makers and third-party incentive and meeting houses.

COMMUNICATIONS:
HOTELS & PREFERENCE offers public relations strategies to support sales and marketing goals that include media outreach, strategic part-nerships (including L’Avion, American Express, Visa Infinite and Galeries Lafayette), events such as the HOTELS & PREFERENCE GOLF CUP, e-marketing and the HOTELS & PREFERENCE guide which has been awarded the “Best Luxury International Hotel Guide” in 2003 and 2004.